We combine research and analysis with cultural insight to connect with audiences in new and meaningful ways.
We create dynamic brand identities that communicate consistently across every customer interaction.
We write and direct unique, compelling content that reinforces your brand story.
We design the packaging, products, and digital experiences needed to create a unified brand experience.
Each project is partner-led with the right team for the challenge at hand. We have a core senior staff plus a wide network of strategists, designers, writers, and technologists that work quickly and collaboratively to deliver at every stage of the project.
Conditions on the ground change. Tools are replaced. Opinions shift. We react and adapt. We are comfortable with the ambiguity and uncertainty of working on complex challenges.
Successful brands are driven by clear, actionable goals. We establish metrics to measure success at launch and over time.
We use all the tools and methodologies at our disposal and tailor our process to each client. There is always more than one way to achieve a goal. One size fits no one.
“Otherward have such mastery of their craft, it’s awesome to witness.”
“Working with the team at Otherward was foundational. They stretched and sharpened our thinking.”
“Otherward excels at giving ideas a meaningful visual form.”
“Otherward’s work has not only transformed how our clients and industry perceive us but also how we see ourselves.”
Tim Hucklesby is a creative director based in New York City. With over a decade of experience in branding, his work bridges technology and design. He prior studio experience includes Doyle Partners and Red Antler and has taught at Shillington School. He has broad client experience including American Express, Cole Haan, David Byrne, Diageo, Google, Johnson & Johnson, Museum of Arts and Design, The New Yorker, Stephen Colbert and Washington Square Park Conservancy.
Elliott Walker is a creative director based in New York City. He has worked at design consultancies Pentagram, Collins, and Studio Lin and teaches design at the School of Visual Arts. He has experience working on a range of projects for clients including Adobe, American Express, Cisco, Condé Nast Entertainment, Fab, Minneapolis Institute of Art, NBC, Neil Young, On Being, Optimum, Saturday Night Live, The United Nations, and Vice.